THE OLDE DUCK

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LOGO

VISUAL IDENTITY

PACKAGE DESIGN

OUR CHALLENGE

How do you mix modern refinement with old school indulgence?

Well that was what we tried to create with this project.

Just because you produce good food,
doesn’t mean you need white tablecloths and fancy silverware.

The Olde Duck aims to blend the perfect combination
of friendly & relatable, with refined & established.

How do we do that?
The key is always, humor!

Why can’t you be serious about your craft AND
not take yourself too seriously?

It was important for the logo and branding to match this value.

THE OLDE DUCK IS JUST A PUB,
DISGUISED AS A RESTAURANT,
DISGUISED AS A PUB...

BRAND IN ACTION
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